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Calendar pokes fun at Mormon mom stereotype
By JENNIFER DOBNER (AP)
October 28, 2009
LAKE CITY — The latest installment of a calendar series that pokes fun
at Mormon stereotypes is putting a twist on motherhood.
"Hot Mormon Muffins: A Taste of Motherhood" calendar features 12
mothers who claim membership in The Church of Jesus Christ of Latter-
day Saints in vintage pinup picture poses. Each month also has a muffin
companion piece to "Men on a Mission," the three-year series of
calendars that featured 12 male church missionaries who doffed their
signature white shirts.
year, a dustup over the calendar ultimately cost its creator, Las Vegas
entrepreneur Chad Hardy, his membership in the church and his diploma
from the church-owned Brigham Young University.
said the projects are designed to shake up stereotypes that paint
Mormons in general as stuffy or hyper-conservative and mothers in
particular as homemakers from another era.
Mormons, the most holy calling next to missionary work is motherhood,"
said Hardy. "But they're not all the subservient housewives that people
think they are."
Church spokeswoman Kim Farah declined to comment on the calendar Monday.
On paper, Miss May and cover model Tami Roberts seems like she might fit the stereotype.
lifetime Mormon, the 35-year-old woman from Idaho Falls, Idaho, has
been married 17 years to a Mormon man and has three daughters, ages 11,
9 and 4. The family attends church, and Roberts said she's raising her
kids with Mormon values.
also want them to be open, accepting of other people, know that
everybody is not the same and that it's OK to make your own choices,"
said Roberts, who works as a restaurant server and confessed to having
a few tattoos, generally considered taboo among Mormons.
said her turn as a calendar model was an accident. Last year, she read
news reports about Hardy and his disciplinary problems with the church
made me mad, I did not agree with that," said Roberts, who applied for
the job on a whim after she heard a women's version of the calendar was
in the works.
said the $15.95 calendar's pinup poses and slightly revealing outfits
aren't in keeping with the message of modesty promoted by the church,
but she's not ashamed of the pictures.
pictures are tasteful, and it's fun. I don't see why people can't have
a sense of humor," she said. "I just don't think it's a big deal."
women featured in the calendar range in age from 26 to 53. Some have as
many as four children. Several are stay-at-home moms, while others are
students, real estate agents, cosmetologists and dance instructors. One
is a former Miss Utah and another is a breast cancer survivor,
according to biographies on the calendar Web site.
and a business partner created the first "Men on a Mission" calendar
for 2008. The 2009 version drew the attention of the church, and Hardy
was excommunicated in July 2008 after a church court.
participated in graduation ceremonies at BYU in Provo a month later,
but his diploma was withheld. He lost an appeal of the decision in
in Las Vegas and a dean of students at BYU said the calendar was not in
keeping with the values espoused by the Mormon church.
Utah struggles to combat its
Staff and agencies
23 July, 2006
By BROCK VERGAKIS,
Associated Press Writer 39 minutes ago
SALT LAKE CITY - Tourists
love Utah‘s ski resorts, red rock formations and fine restaurants. It‘s finding
something to do once the sun sets that‘s giving the state an image problem.
Tourism is a growing $5.45
billion industry in Utah, but its domestic market share has steadily shrunk in
the past decade, even following the 2002 Winter Olympics .
Leigh Von Der Esch, the
office‘s executive director, knows it can take years to change perceptions. The
tourism office has started an $11 million advertising campaign, focusing on
attracting affluent outdoor adventure-travelers and educating them about local
nightlife once they‘re here.
"We‘re the first to say Salt
Lake has excellent bars and restaurants throughout the city. They are just not
in a densely populated area," he said. "We feel that is definitely a drawback to
the Salt Lake experience."
Salt Lake City Mayor Rocky
Anderson wants the restriction in Utah‘s most-visited city lifted. He said the
perception is that tourists have to go to Park City — about 25 miles away — to
During the day, downtown
bustles with people. By 6 p.m., its wide sidewalks are often empty and many
businesses are closed.
"We do have lots of bars and
nightlife, but you have to look a little bit for it. It‘s a challenging
condition," said Councilman Soren Simonson. "If we‘re truly going to welcome the
world, we have to let people make their own choices about alcohol consumption."
The Utah Office of Tourism
commissioned the image survey to understand how the state compares with others.
The results weren‘t good.
Utah scored poorly on
cultural activities and nightlife.
Faithful church members
don‘t drink, smoke, or consume coffee or tea.
A report last year by The
Salt Lake Tribune showed about 62 percent of the state‘s population is Mormon,
although the church contends the number is closer to 70 percent. Most of the
state‘s leaders, including Gov. Jon Huntsman, are Mormon.
The state Legislature passed
a law this year to ban smoking in bars beginning in 2009. There was discussion
at the time of revisiting the state‘s liquor laws, which include a tax on
full-strength beer and a requirement that bar visitors must be a member or a
member‘s guest. Becoming a member involves a fee and a few minutes of paperwork.
"It‘s a slap in the face to
tourists when they walk into a club and the first thing they‘re hit with is the
question of whether they‘re a member and requiring they provide all this
personal information and pay a fee to even get in the door," Anderson said.
The liquor law issue didn‘t
make the cut for items legislators would study leading up to the legislative
session that begins in January.
For all the debate, some,
like Councilman Dave Buhler, see no problem in Salt Lake City.
"Compared to everywhere else
in Utah," he said, "we certainly have a lot more going on in our downtown."
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